“ALIGN” 1:1 Business Mentoring with Claire Mockridge
For fitness business owners who want to attract more clients, earn more money, and save time doing it!
Are you an established fitness business owner wanting to receive more money, more regularly?
Do you want to put less effort into your marketing and attract more clients with ease and in alignment with your personality?
Want to learn how to streamline the day-to-day running of your fitness business and save time in the process?
IF YES, THEN ALIGN 1:1 BUSINESS MENTORING IS FOR YOU!
HOW CAN ALIGN BUSINESS MENTORING HELP YOU?
ALIGN 1:1 Business Mentoring is bespoke to you the individual FitPro, and can help you:
Increase your profits and receive regular cash flow so that you’re making more money, more regularly (even when you’re on holiday)
Market your business with more ease and in a way that feels natural for you so that you attract more of your ideal clients simply and effortlessly
Find hidden profit and quick cash injection opportunities so that when some months are bad, they’re not REALLY REALLY bad
Improve your efficiency of the day-to-day tasks so you can save time, shut your laptop before 10pm and take more time off
WHAT DOES ALIGN BUSINESS MENTORING LOOK LIKE?
1:1 business mentoring includes 4 specific steps:
1 = FIND HIDDEN PROFIT
I’ll cast my eagle eyes on your existing business set up, and see what tweaks can be made to your current pricing to get you earning more money, more regularly, working with the clients you most enjoy!
2 = CLIENT ATTRACTION
We’ll ascertain how you’re attracting clients right now, and then we’ll look at which tasks can be taken OFF your marketing to do list which aren’t actually bringing in money or customers.
3 = QUICK CASH INJECTION
Then, we’ll look at all of the opportunities where quick cash is lurking in your business and talk through strategies that feel easy for you to execute (and duplicate, when you need cash injection again in the future).
4 = IMPROVE EFFICIENCY
And, finally we’ll get down and dirty and start looking at where you’re WASTING time in the day-to-day running of your business so we can get you working more efficiently and effectively.
HOW IS ALIGN BUSINESS MENTORING DIFFERENT?
Combining 15 years’ of expertise in the fitness industry with a newly acquired certification in Human Design (a personality type) – you’re getting the best of both worlds here! 🙌
What’s Human Design? Well, loosely translated it’s a personality type (but more specifically it’s an energy type) and Human Design is often described as “the power of differentiation”.
Every single one of us is wired in to operate differently from one another and this is important information to have in your back pocket if you want to run a business that you love, attract clients in a more ALIGNED way for you as a person, and stand out from the crowd 🐑
You’ll just need your birth date if you’re interested in exploring this more (it’s not obligatory – it’s just another string to my bow here 🏹), and after that, I’ll help uncover your strengths, give you permission to pursue those crazy ideas that are swimming around in your head, teach you HOW to make better decisions, make sense of WHY you feel so angry, resentful or frustrated all the time, AND give you answers to those “Why does X type of marketing NEVER work for me…?” type questions.
WHO IS ALIGN BUSINESS MENTORING FOR?
ALIGN 1:1 business mentoring is for fitness professionals, personal trainers, Yoga, Pilates and natural movement teachers who have an established fitness business.
How do you know if you have an established fitness business? Well, if you’re currently attracting new clients regularly, or you have a really loyal, existing client base that’s been with you for a long time – that’s an established business!
If you’re currently turning over a profit with the majority of the products and services that you’re selling (but you’d like to making a bit more money and save time doing it 😉), then trust me – you’re a good fit for 1:1 business mentoring! 🎉
CLIENT TESTIMONIAL ⭐⭐⭐⭐⭐
From Karen, Massage Therapist + Fitness Professional
“I no longer feel trapped in my business, and that’s thanks to you, Claire.
With your help, raising my prices by 20% and seeing those extra pounds coming in each month truly all adds up, it makes all the difference, and makes it all so much more worthwhile now!”
Karen worked with me for 4 x 1:1 business mentoring sessions over a 4-month period, and at the end of our time together, she shared these amazing RESULTS:
“When Claire put herself out there for mentoring, I knew I would be a fool to miss the opportunity, and I have to say it was a very enjoyable few hours spent with her.
The ideas for making more money were plenty, and some instant!
Claire also has a brilliant way of making you see your own value which is what many of us struggle with most.
I was glad I made the decision to work with her, if you are sitting on the fence not sure, don’t wait around, get in there now, you won’t regret it.“
Pass the tissues, people! 😭
CAN ALIGN BUSINESS MENTORING HELP ME MAKE MORE MONEY AND ATTRACT NEW CLIENTS?
Yes! Earning more money also means attracting more clients.
There’s no ONE way or RIGHT way to do marketing for your business, and some coaches will have you follow their “fully-booked strategy”, but I believe there’s more than one way to peel an orange 🍊, and really what marketing comes down to is YOU as a person, and your personality type.
Some FitPros get all of their clients via word of mouth.
But, maybe most of your customers come from your website, your blog, or via social media?
Doing more of what’s working is the key to marketing, rather than spreading yourself thin across multiple platforms.
And, if you’re open to exploring Human Design (which is a personality type that I’m certified to mentor in), I can recommend effortless ways in which you can attract clients into your business in a more natural and easeful way, so that marketing never feels forced for you ever again.
CLIENT TESTIMONIAL ⭐⭐⭐⭐⭐
From Debbie, Pilates Instructor
“I began my mentoring sessions with Claire knowing that I need to change the way I operated in my business. I knew some of the things I needed to do, but was feeling overwhelmed, not knowing where to start.
If I can borrow from a Morecambe and Wise quote, I sort of knew the right notes I had to play, but couldn’t for the life of me work out the order I needed to do them in!
Claire enabled me to structure the changes needed, provided lots of invaluable advice and useful tech info, and generally supported me throughout the process.
I’m not finished yet, but I have left our course of sessions feeling enabled and confident.
Claire has made a tremendous difference to how I run my business, and I’m really moving onwards and upwards here. Thank you, Claire!”
Debbie worked with me for 8 x 1:1 sessions over a 9-month period, and here she is sharing one of her BIGGEST achievements:
“I have sent out the pricing changes / membership packages to both my personal training and class clients now.
To say I had my heart in my mouth would be an understatement!! I informed the personal training clients a few weeks ago and have already had two payments in full, no problems at all – that felt great!
I’ve just sent out the class one today – slightly more scary, but I definitely would NOT have got to this point without your support so thank you so much!”
Debbie then checked in with me later, to share this amazing RESULT:
“I’ve just had the most successful August I’ve ever had (in 25+ years of teaching Pilates), AND I took a week off!”
Go Debbie! 🎉
HOW MUCH WORK WILL I HAVE TO DO?
This really depends, but after each session I’ll send you away with some bigger picture tasks to do that will obviously involve work on your part.
You’re investing in my 15+ years of expertise, and I’ll keep you as accountable as possible.
I’ll also teach you how to become more resourceful, more efficient and definitely better at decision-making, so that you don’t rely on me as the only person you turn to for business advice.
I live by this quote: “It’s not the lack of resources, it’s your lack of resourcefulness that stops you.” – Tony Robbins
There’s only one piece of work that’s OBLIGATORY on your part: you must email me 48 hours before each of our calls with a list of 2-3 questions that you’d like to cover on our session together. This gives me ample time to look at things from different angles and prepare solutions to your questions, so that I can best serve you.
WHY CHOOSE ME AS YOUR BUSINESS MENTOR?
I know what works and what doesn’t in a fitness business when it comes to tweaking pricing and payment structures, and I’ll get a feel for what’s right for YOU and your business when it comes to marketing, making ALIGN 1:1 business mentoring incredibly bespoke.
I’ve had a LOT of 1:1 business mentoring and coaching myself over the last 15 years, and whilst I’m a very strategic person personally, there is no one blueprint that I can share that will work for every fitness business because they’re all so completely different!
CLIENT TESTIMONIAL ⭐⭐⭐⭐⭐
From Annette, a Pilates Instructor + Natural Movement Teacher who worked with me for 4 x 1:1 sessions over a 3-month period:
“This past year I have created a ton of content and need to leverage the crap out of it otherwise I’m working for less than minimal wage with all the hours I’m putting in!
What I want more of is: more free time AND more money, and with your helpful tips and tweaks, I’m definitely getting closer to that goal!”
HOW DOES ALIGN 1:1 BUSINESS MENTORING WORK?
You’re investing in your future business, and your future self with ALIGN Business Mentoring.
You’ll become better at decision-making, you’ll learn how to market your services in a more easeful way, you’ll make more money, and you’ll unleash your true potential.
So, if you’re raising your hand here today to say “I am READY to earn more money, attract more clients, and have more time off, Claire“, then ALIGN Business Mentoring is for you!
With ALIGN Business Mentoring, you’re signing up for 4 x 1-hour Zoom sessions, and these 4 sessions can be used up over a 3-5 month period.
There are 2 payment options for ALIGN Business Mentoring as follows:
1) Pay one simple fee in full = £1,500
2) Pay via the payment plan = £375 per month for 4 x monthly payments
1) PAY IN FULL
PAY £1,500 UPFRONT AS ONE SIMPLE PAYMENT
PAY £375 PER MONTH OVER 4 X MONTHS
INSTRUCTIONS FOR PAY IN FULL OPTION: Click “PAY IN FULL” and you’ll be taken to my online calendar where you select a date/time for our first call together first, then you’ll be redirected to make payment via Stripe.
INSTRUCTIONS FOR PAY MONTHLY OPTION: Click “PAY MONTHLY” and you’ll be redirected to set up your monhtly payments via Stripe first. Then an email will be sent to you to with a link to book your first 1:1 session in my online calendar.
After you’ve booked and paid, then simply email me 2-3 questions that you’d like to cover to on our first session to: firstname.lastname@example.org, and we’re all locked in and good to go! 🥳
CLIENT TESTIMONIAL ⭐⭐⭐⭐⭐
From Sam, a Pilates Instructor who worked with me for 4 x 1:1 sessions over a 2-month period:
“I’m now going to get my website team to remove the pay as you go function from my website, because until we talked it though, I wasn’t able to see that it had the potential to LOSE my business money. Woah, and thank you!”
Sam then checked in with me a month later to share this SUCCESS story!
“I’ve just got 15 sign ups, and made £1,500 from one of your quick-cash injection suggestions!”
Sam then DUPLICATED that same quick cash injection idea a few months later and checked in with me again to share this ACHIEVEMENT:
“I have 7 signed up for my next course so far. A nice injection of cash again! Thank you – I’m certainly making my ROI from working with you!“
Way to go, Sam! 🤸♂️
Hi, I’m Claire!
I’ve been in the fitness industry for 15+ years and a FitPro Business Mentor for a decade of that time.
I had a very successful business managing 200+ clients a week teaching 13+ fitness and Pilates classes, as well as a full-on schedule of 1:1 clients. I hung up my trainers for the final time and walked away from all of my clients in 2019.
My “client” business churned over an easy £50K+ per year with very little effort and basically zero marketing budget, and I did all of this whilst building up the “educating and supporting FitPros” arm to my company. Needless to say, I learned how to be very strategic with my time.
I’ve parachuted in and saved several fitness businesses just like yours with a little word called “perspective” (amazing how you can’t see stuff until it’s pointed out, huh?), and a little light dusting of “strategy” (just for good measure).
With a few tweaks here and there to the day-to-day running of things, my 1:1 business mentoring clients are back in the driving seat of their business, they’re saving (not wasting) time, they’re working more effectively, and they finally feel valued and appreciated for the absolutely amazing fitness professionals that they are.
I’ve walked miles in your trainers, so I know how draining it is to hold down a full class and PT schedule. There are days when you just have to force a smile – I get it.
I want you to know that you can operate your business however you want to, you CAN make the money you deserve, and you can take time off whenever you like.
CLIENT TESTIMONIAL ⭐⭐⭐⭐⭐
From Hayley, a Pilates Instructor + Natural Movement Teacher who worked with me for 4 x 1:1 sessions over a 4-month period:
“Well, I went for it and increased my prices as planned because you’re right, I would have been resentful if I didn’t include the time it takes me to upload the Zoom recordings in my fee.
Amazingly, so far people have been signing up with now email tennis and questions! Even the annoying ones who I predicted would have questions. So your tips on including thorough FAQs and Ts and Cs have worked.
Can’t quite believe it!”
FREQUENTLY ASKED QUESTIONS
Will I be expected to raise my prices as a result of working with you?
It depends. I specialise in helping FitPros make more money more regularly and finding hidden profit opportunities in their businesses, and one very simple way of achieving this is by raising your prices.
Every business is completely different though, and there are other ways to reach this goal without increasing your prices.
Rest-assured, we’ll talk this through on our calls together, and if it’s been a few years since you’ve raised your rates, then we’ll ascertain ALL of the options available to you – no pressure, honest.
How many months do I have to use up my 4 x 1-hour mentoring sessions?
We’ll discuss this on our first call together, but what I do is very big picture stuff, so allowing time for this to sink in can mean you work with me on a 1 x call a month basis, over a 3-5 month period.
I prefer to give you time to reflect, take action at your own pace, and learn how to make big decisions in your business in a way that serves you best.
Do you offer payment plans for 1:1 business mentoring?
Yes, I do. It’s £375 per month for 4 x monthly payments.
How long will it take for me to get my ROI (return on investment) back?
This really depends. If you move forward in between each call, taking action as you go, your business will definitely reap the rewards of 1:1 business mentoring.
Some of the advice I share and the tips that learn will stay with you for life.
Scroll back up and check out some of my client testimonials, but if it helps, I’ll summarise some their financial achievements through working with me here:
1) one client took action on a quick-cash injection suggestion and made £1,500, then duplicated the strategy again a few months later, making back 2 X her investment
2) another client now has £4,500 per month coming into her business automatically, without the need to chase her clients for money at all
3) another client netted her most profitable August teaching Pilates in 25+ years, AND she took a week off!
Will I have to get a Virtual Assistant to help me save time?
Definitely not, no. I outsource because it’s freed up time in my own business and it’s worked incredibly well for ME.
But that’s not to say that you have to follow suit by employing a team of staff if you a) can’t see it ever working for you, or b) you feel downright uncomfortable at the very thought of hiring someone!
Who is 1:1 business mentoring NOT suitable for?
This is NOT for completely new fitness business owners – you’ll need an existing client base and regular clients to benefit from 1:1 business mentoring with me.
This is also NOT for you if you’re interested in creating an online course or talking launch strategy for an online course (I have a separate online program that walks you through that process), and if you’re looking for advice on rebuilding your entire website, well let me tell you that I’m pretty good at simplifying tech, but branding is not my zone of genius, ok?
My strengths are: helping you achieve regular cash flow into your business, getting you working less hours and attracting clients more easily, so as long as these are YOUR 3 main goals, we’ll definitely be a great fit!
Is 1:1 business mentoring suitable for FitPros who see clients in-person and virtually?
Absolutely, yes! Some of my clients have chosen NOT to go back into in-person services post-pandemic, and other clients do a fusion of both online and in-person classes etc.
We’ve moved with the times, and however you want to run your business is YOUR business, and I’ll make damn sure to respect that and guide you towards that goal when we work together.
Why don't you offer FREE strategy calls before signing up?
Offering my specialist skills up for free just isn’t really my style. I’m already very generous and pump out a wealth of FREE content each week via social media and my podcast, so these are my 2 main ways of marketing and building rapport with my audience.
If you like what I have to say, and what I say resonates with you – chances are, you already know whether working with me in a 1:1 business mentoring capacity is for you or not.
Feel free to email me email@example.com before hitting the “book now” button to see if we’re a good fit though because I know this is a big investment.
NB – my email response time is 48 hours.
What can I expect from the process of 1:1 business mentoring?
1:1 business mentoring calls are 60 minutes long on Zoom, and replay links are sent out within 48 hours of the call.
Questions will be requested 48 hours before each call to enable me time to prepare to best serve you.
Email support is provided in between sessions with an email response time of 48 hours.
A maximum of 2 sessions can be rescheduled without charge, and your third will incur a £15 reschedule admin fee.
The expiry date of your 4 x 1-hour sessions will be discussed on your first call and then put in writing via email with the recording of your first session.
No refunds are given for 1:1 business mentoring services.